Marcelo Danzel Cagas
GoHighLevel Systems & Automation
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Marcelo Danzel Cagas GoHighLevel Automation Specialist | CRM & Workflow Automation | Customer Support & Retention cagas1995@gmail.com | Dumaguete City, Negros Oriental 6200, Philippines | Portfolio: marcelodc.site
PROFESSIONAL SUMMARY GoHighLevel (GHL) Automation Specialist with 2+ years of freelance experience building lead-to-close systems for service businesses and coaches: CRM pipelines, workflow automations, funnels, websites, SMS and email follow-up, AI receptionists, and appointment booking. Brings 6 years of customer support, sales support, and retention experience at Qualfon, pairing systems thinking with clear client communication to speed up lead response and turn missed calls into booked appointments. Detail-oriented and self-directed; works independently with remote clients.
SKILLS GoHighLevel (GHL / HighLevel): CRM Setup & Management, Workflow Automation & Triggers, Sales Pipelines & Opportunities, Funnels, Websites & Landing Pages, Forms, Surveys & Calendars, Appointment Booking Automation Marketing Automation & AI: Email & SMS Campaigns, A2P 10DLC Registration, Lead Nurturing & Follow-Up Sequences, Lead Capture & Lead Generation, Missed Call Text Back, AI Receptionist (Voice AI), AI Chatbots Reputation & Local SEO: Reputation Management, Review Requests, Google Business Profile, Listings Management Customer Experience: Customer Support (Phone, Email, Chat), Retention & Churn Reduction, Escalation Handling, Problem-Solving, Sales Support & Lead Conversion, Client Onboarding, Written & Verbal Communication
WORK EXPERIENCE GoHighLevel Automation Specialist Freelance (Self-Employed) | Remote | Apr 2024 – Present
• Developed 20+ core GoHighLevel system builds and deployed them for service businesses across 7+ industries, including HVAC, roofing, plumbing, dental, pet grooming, coaching, and online courses.
• Built and tested workflow automations that respond to every new lead in under 60 seconds, 24/7, using form, calendar, missed-call, and pipeline-stage triggers to send instant SMS and email follow-ups.
• Configured sales pipelines that log 100% of leads and track each one from first contact to booked customer.
• Turned missed calls and after-hours inquiries into booked appointments by implementing missed call text back, AI receptionist (voice AI), and chatbot automations.
• Completed A2P 10DLC registration and approval for compliant SMS, then launched email and SMS marketing automation for lead nurturing, follow-ups, and appointment reminders that replace daily manual work.
• Strengthened client reputation and local SEO by automating Google review requests and managing Google Business Profile and business listings.
• Built lead capture funnels, websites, forms, surveys, and booking calendars for live client sites, following a 7-step build process and handing off systems that client teams can run on their own. Customer Support Representative / Sales Support Specialist Qualfon | Dumaguete City | Mar 2021 – Mar 2024
• Resolved customer inquiries via phone, email, and live chat, maintaining strong customer satisfaction (CSAT).
• Identified customer needs to support sales opportunities and lead conversion; kept CRM records accurate. Retention Specialist Qualfon | Dumaguete City | Mar 2018 – Mar 2021
• Reduced customer churn by resolving issues quickly, reaching out proactively, and applying tailored retention strategies to at-risk customers.
• De-escalated customer complaints and escalations with personalized solutions that strengthened loyalty.
EDUCATION Bachelor of Science in Marine Transportation BIT International College | Tagbilaran City, Bohol | 2011
I'm a GoHighLevel automation specialist who builds complete lead-to-close systems for service businesses — funnels, CRM pipelines, SMS & email follow-up, and appointment booking that people actually use. I'm not interested in shipping a pretty page that goes quiet after launch; I care about what happens the moment a lead comes in: that it's logged, followed up with in minutes, and tracked all the way to a booked appointment.
Everything on this page — the demo, the automations, the case studies — reflects how I actually build: end to end, no missing steps, and built to be run by you and your team long after I hand it off.
Marketing brings the leads in. What happens in the next five minutes — and the next five days — decides whether they become customers.
Every problem on the left has the same root cause: follow-up depends on a human remembering to do it manually. A properly built GHL system removes that dependency entirely — leads are captured, contacted, nurtured, and tracked automatically, with your team stepping in only where a human touch actually matters.
Response-time and pipeline-visibility targets reflect the systems I design — actual results vary by business and offer.
Click any card for a closer look at what's included and how it works.
Click through the navigation — every section responds. Contacts, pipeline, conversations, calendar, funnels, workflows and reporting all use realistic sample data.
This is the logic behind a typical new-lead automation. Click any step to see the trigger, the purpose, and an example message.
These are sample systems, built based on real clients I've worked with, to show my process and build quality.
Real links to funnels and websites built for clients. Click a card to open the live site in a new tab.
Short Zoom recordings of systems being built and explained. Everything plays inline — nothing sends you to another site.
Screenshots from the A2P 10DLC registration and approval process. Click any tile for a closer look.
No guesswork. Every build follows the same seven steps so you always know what's next.
A GoHighLevel system is only worth building if it changes what happens in your business.
Tell me about your business and I'll map out exactly what a GoHighLevel system would look like for you — funnels, CRM, automation, and everything in between.
